Lexus of Lehigh Valley Privacy Policy

At Lexus of Lehigh Valley ("we," "us," "our"), we are committed to safeguarding your privacy and ensuring that your personally identifiable information is handled with care. This Privacy Policy outlines the types of information we collect, how it is used and stored, with whom it is shared, and the rights you have concerning your personal information, in compliance with applicable federal, state, and local privacy laws, including but not limited to the California Consumer Privacy Act of 2018 (CCPA).

In the past 12 months, we may have collected the following categories of personally identifiable information (PII) from consumers:

• Identifiers such as name, address, email address, phone number, and other contact information.
• Commercial information including records of products or services purchased, obtained, or considered.
• Internet or other electronic network activity such as browsing history, search history, and interactions with our website.
• Geolocation data, if applicable.
• Inferences drawn from the above information to create a profile reflecting preferences and behaviors.

We use the information we collect for various business purposes, including:

• To facilitate the sale of Lexus vehicles, parts, and services.
• To provide customer support and follow-up communications.
• To respond to inquiries made via our website forms (e.g., Purchase Inquiry, Parts Order).
• For marketing and promotional purposes, with consent where applicable.
• To improve our products and services and enhance your customer experience.

We take reasonable precautions to secure your information from unauthorized access, use, or disclosure. Your information is stored on secure servers and accessed only by authorized personnel for the purposes outlined in this policy.

We do not sell your personally identifiable information to third parties. However, we may share your information under the following circumstances:

• With Lexus Corporate: Personally identifiable information collected through our website forms (excluding consumer financial information) may be shared with Lexus Corporate (a division of Toyota Motor Sales, U.S.A., Inc.) for marketing and communication purposes, as permitted by law and this Privacy Policy.
• With third-party service providers and business partners: We may share your information with our vendors and business partners to provide services related to the sale and servicing of Lexus vehicles, parts, and accessories.
• Legal requirements: We may disclose your information to comply with applicable laws, regulations, or legal requests.

Depending on your jurisdiction, you may have the following rights regarding your personally identifiable information:

• Right to Access: You may request information about the personal data we have collected about you.
• Right to Deletion: You may request that we delete any personal information we have collected from you.
• Right to Opt-Out: You may opt out of the sale of your personal information, though we do not sell information as defined by applicable laws.

To exercise your rights, please contact us at (610) 530-6900. We will respond to your request in accordance with applicable legal requirements.

Our website may contain links to third-party websites. These websites are not controlled by us and are governed by their own privacy policies. We recommend reviewing the privacy statements of any third-party sites you visit.

Please note that Lexus of Lehigh Valley and Lexus Corporate (a division of Toyota Motor Sales, U.S.A., Inc.) are nonaffiliated third parties. This Privacy Policy applies solely to Lexus of Lehigh Valley's website and does not extend to Lexus Corporate's website or privacy practices. For information on Lexus Corporate’s privacy practices, please review their privacy policy on their website.

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and we encourage you to review this policy periodically for updates.

If you have any questions or concerns regarding this Privacy Policy or the handling of your personal information, please contact us at:

• (610) 530-6900
• 4500 Broadway, Allentown, PA, 18104